Beaches Resorts Announces Two Major Partnership Extensions
As I mentioned, it was quite an exciting week across the brands – after literally “flying” in to Sandals Royal Caribbean’s Private Offshore Island at JAPEX, I “flew out” to NYC that very same night to celebrate another great victory with Beaches Resorts. After a long-term relationship with Sesame Workshop, it was so thrilling to be a part of the process once again of welcoming a new addition to Beaches’ exclusive Caribbean Adventure with Sesame Street: the legendary, yellow-feathered character, Big Bird. We joined forces with some of our very best partners in the Big Apple this week for an action-packed line-up to share the news of Big Bird’s arrival this Fall to Beaches Resorts, as well as the launch of the Martha Stewart Crafts Studio exclusively at Beaches.
It’s pretty cool that after a long run with Sesame Workshop (since 2004) we’ve all been so pleased with the partnership and the exclusive, second-to-none experience that it brings to your clients’ vacation, that we’re thrilled to extend the relationship until 2015. This fall, your clients can experience this migration at Beaches Negril and Beaches Turks & Caicos, as Big Bird flies south to team up with Elmo, Zoe, Grover, Cookie Monster, Abby Cadabby, The Count, and Bert & Ernie.
I made a stop at The Martha Stewart Show while in NY to talk about the introduction of the Martha Stewart Crafts Studio™, the exclusive program created with families in mind, and geared toward teens and tweens, with a series of creative, hands-on classes that incorporate glitter, stencil, paint and more. It’s just one more reason that family fun is paramount at Beaches!
With great partnerships like these to talk about and the entire Beaches team who’s always looking for the next best thing to bring to you and your clients, it’s no wonder that our Beaches brand just keeps getting better and better!
There I am making an appearance on Fox Business during my NYC visit – it’s always great to share with the world all the exciting things taking place at Beaches.
On the set of Martha Stewart Live! It’s always great to be in the company of two of our greatest partners – Martha Stewart, and of course, our newest addition, Big Bird.






