Beaches Resorts Announces Two Major Partnership Extensions

As I mentioned, it was quite an exciting week across the brands – after literally “flying” in to Sandals Royal Caribbean’s Private Offshore Island at JAPEX, I “flew out” to NYC that very same night to celebrate another great victory with Beaches Resorts. After a long-term relationship with Sesame Workshop, it was so thrilling to be a part of the process once again of welcoming a new addition to Beaches’ exclusive Caribbean Adventure with Sesame Street: the legendary, yellow-feathered character, Big Bird. We joined forces with some of our very best partners in the Big Apple this week for an action-packed line-up to share the news of Big Bird’s arrival this Fall to Beaches Resorts, as well as the launch of the Martha Stewart Crafts Studio exclusively at Beaches.

It’s pretty cool that after a long run with Sesame Workshop (since 2004) we’ve all been so pleased with the partnership and the exclusive, second-to-none experience that it brings to your clients’ vacation, that we’re thrilled to extend the relationship until 2015.  This fall, your clients can experience this migration at Beaches Negril and Beaches Turks & Caicos, as Big Bird flies south to team up with Elmo, Zoe, Grover, Cookie Monster, Abby Cadabby, The Count, and Bert & Ernie.

I made a stop at The Martha Stewart Show while in NY to talk about the introduction of the Martha Stewart Crafts Studio™, the exclusive program created with families in mind, and geared toward teens and tweens, with a series of creative, hands-on classes that incorporate glitter, stencil, paint and more.  It’s just one more reason that family fun is paramount at Beaches!

With great partnerships like these to talk about and the entire Beaches team who’s always looking for the next best thing to bring to you and your clients, it’s no wonder that our Beaches brand just keeps getting better and better!


There I am making an appearance on Fox Business during my NYC visit – it’s always great to share with the world all the exciting things taking place at Beaches.


On the set of Martha Stewart Live!  It’s always great to be in the company of two of our greatest partners – Martha Stewart, and of course, our newest addition, Big Bird.

ZIPPIN’ IT ISLAND STYLE AT JAPEX 2010

It’s been a busy and exciting past few days for me and the entire Sandals team! The Jamaica Product Exchange (JAPEX), a travel industry tradeshow held every year in Jamaica, was in full swing this year with all its high-energy activities and schedule of events. Sponsored by the Jamaica Hotel & Tourist Association and the Jamaica Tourist Board, we were thrilled to represent all of the Sandals brands at the event, and even Island Routes, our Six Star Diamond Award recipient, a first-time honor for any tour company! Also, we got the chance to share new and exciting information about our renovations of Grand Pineapple; our newest gem, Sandals Emerald Bay in Great Exuma Bahamas; and also big news on the Beaches front with the launch of our Martha Stewart Crafts Studio and the arrival of our newest furry friend!

 

Before heading off to New York to meet Big Bird, the JAPEX official opening wouldn’t have been complete without the welcome reception hosted on Sandals Island, the private offshore escape a boat ride away from Sandals Royal Caribbean. To kick-things off at the highly-anticipated island party, I ziplined in by canopy, just one of the many thrilling adventures offered by Island Routes Caribbean Adventure Tours, before heading off to the ‘big apple.’ Water-bonfires lined the route to the bash and Soul Rebel (the newest addition to the Island Routes’ catamaran fleet) decorated the docks. The drinks were flowing, there was good food from all around the world, and the delegates in attendance danced the night away. We were at this year’s JAPEX in full force and we can’t wait to do it again next year!!! 

 

Nothing like a grand entrance to ring in this year’s JAPEX celebration.

 

Always there to lend a helping hand, the Chairman joins in on the fun. 

 

There’s the Chairman and Jamaica’s Prime Minister, Bruce Golding, flanked by larger-than-life entertainers.

 

 

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