Introducing “Island Routes”—A Whole New Way to Tour the Islands

 I have some really amazing news to report, there’s a brand new way for visitors to experience the Caribbean—through the stand-alone, Sandals-affiliated tour company called Island Routes! Starting in June in Jamaica, and rolling out across St. Lucia, Antigua, Turks & Caicos and the Bahamas over the next several months, Island Routes will be throwing open the doors to the most thrilling excursions, exhilarating encounters and gorgeous scenery that these islands have to offer. I’ve set up Island Routes as a business model designed to offer only the absolute best, off-property excursions you can find anywhere in the Caribbean. Each and every tour has been personally handpicked, using consumer safety and customer satisfaction as our main criteria.

As part of our rollout, we just debuted Island Routes at JAPEX—the Jamaica Product Exchange—where over 500 delegates were able to see a sneak preview of our incredible tour options.

This project means a lot to me. I love the outdoors, I always have. That’s why, anytime I am not working, I am likely to be found on a boat, fishing, or in my Land Rover, exploring the unspoiled land of the Caribbean. So, over the years, I’ve discovered, firsthand, countless hidden locations, best-kept-secret spots and fun adventures that only people from these islands get to know about. And Island Routes lets me share these one-of-a-kind places and experiences with visitors to the Caribbean. 

Now your clients can get out there and really dive into some of the most unique and unforgettable tropical experiences imaginable. From deep-sea fishing on our own custom-designed boats to paintball games in Ocho Rios and from biking in the Blue Mountains to canopy-riding along treetops, we’ve gone totally out of our way to choose the absolute best-quality tours available. That’s why I can guarantee you that only the best-of-the-best is offered by Island Routes.

In fact, recently, I’ve even headed out and done some extra research myself! It’s a hard job, but someone has to make sure that the fun quotient is off the charts. Keep checking in here for all the latest details and tidbits about all the incredible happenings at Island Routes!

I spent an entire day up in the Blue Mountains of Jamaica scouting out sites and adventures for Island Routes. Here I am, one hand on the Land Rover pointing out one of the many hillside streams that flow down from the mountaintops.

There’s nothing quite like the sight of mists rolling in over Jamaica’s famous Blue Mountain peak. You’re so high up, you’re literally in the clouds.

Yes, even intrepid adventure-seekers occasionally have to deal with flat tires! Luckily we got it fixed and were on our way in no time at all.

Sometimes you just have to jump on the ATV and go off-road if you want to find the very best spots. The fact that it’s a real rush doesn’t hurt either.

All this excitement can get pretty tiring. That’s when it’s time to stop, take a seat on a mountainous Jamaican roadside and just drink in the beauty of nature. There are so many picturesque stops, which one will we choose next?

Here I am at JAPEX with Dominique Peterkin, the General Manager of Island Routes, and Tony Ebanks, the Operations Manager of Island Routes. You can tell from the big smiles that we’re really proud and excited about what lies ahead!