The World Travel Market in London

In my enthusiasm to spread the word about Sandals and Beaches Resorts and all the amazing new initiatives we are spearheading, such as The Sandals Foundation and Island Routes Luxury Adventure Tours, I am happy to travel just about anywhere. Recently, I headed across the Atlantic to London to attend the World Travel Market. This is an incredible event that attracts almost 50,000 travel professionals each year, from every corner of the planet, who come to see and share the very latest innovations, destinations and trends in the hospitality industry.
 

The World Travel Market gave me the perfect opportunity to let everyone know about all of the exciting things that have been happening at Sandals and Beaches over the past 12 months and to announce the unbelievable plans that we have for the future. It was a whirlwind couple of days for me and I managed to pack in a lot. Jet lag was definitely not an option!
 

The festivities began at the World Travel Awards, which were held at the historic Dorchester Hotel in London. You’ll be happy (but not surprised at all) to learn that Sandals and Beaches cleaned up—we won 12 awards that night! Over the rest of my time at the World Travel Market, I was thrilled to deliver a series of presentations on our newest developments, such as our partnership with Martha Stewart, the upcoming opening of ultra-luxurious Sandals Emerald Bay and our plans for overwater suites at Sandals Grande St. Lucian. I met many new people and got to hang out with old acquaintances and friends. All in all, it was a productive and fun trip and I can’t wait for next year!

 


It’s kind of hard to tell (because the lights are turned down to make it easier to see the screen), but that’s me giving a presentation at the World Travel Market in London.


 


Here I am with Karl Thompson, the Managing Director of Unique Vacations in London, as we go over a few details of my presentation.


 


Big smiles all around—especially from the Chairman—as we show off the unprecedented 12 awards that Sandals and Beaches won at the World Travel Awards!

 

Off-Road Adventuring—Island Routes Style

One of the reasons that I am so pumped about our new tour company, Island Routes, is because it allows me to share with you, and with all the guests at Sandals and Beaches resorts, so many of the Caribbean’s most incredible experiences. I’ve grown up practically living outdoors—swimming, fishing, off-roading and exploring every inch of these islands and their waters. Up until now, most of these experiences have been unavailable to anyone but natives like us, people who know the best spots and the easiest ways to get there. But Island Routes has changed all of that. We’ve opened up the doors and made all these unbelievable encounters accessible for everyone who loves a thrilling adventure in the midst of tropical nature.
 

To give you an idea of what a typical Island Routes tour might be like, I thought I’d take you along on one of my recent off-road excursions up into the Blue Mountains of Jamaica. Many people might not be aware that these mountains are incredibly high—with some peaks reaching up to well over 7,000 feet! They are also truly beautiful, with impossibly green hillsides and valleys, plus clouds that can come right down and cover everything in mist. This place has to be one of the most spectacular spots I’ve ever seen.
 

Yet, before now, it’s been virtually unknown to most tourists. Why? Because there are very few good roads; the terrain is difficult to navigate and many of the most gorgeous sites are hard to get to, unless you know where you’re going and what you’re doing. So, basically, up until this point, if you wanted to really check out the Blue Mountains and you weren’t a local who knew these mountains well—like we do—you may have had a hard time accomplishing your goal.
 

But, luckily, Island Routes has arrived to save the day! With our fleet of off-road vehicles, like the Land Rover I was riding in on this trip, and our amazing native tour guides, you too can see and feel these hills and these islands just like we do. I am so excited about Island Routes because I know that it’s going to open up a whole new side of the tropics and give everyone who’s interested an insider’s view of the Caribbean, one that you’re absolutely going to love.

 


Here I am with my super-cool vehicle of choice—ready to tackle the Blue Mountains and explore some tough and breathtaking terrain.

 


Behind the wheel, stopped for a few minutes to figure out where to head next and also to take in the silence and the scenery. By the way—no roads in sight….

 


A convoy of me and my buddies makes our way along a dirt road deep in the mountains. (I’m in the Land Rover with the Island Routes logo on the spare tire.)

 



Don’t even ask me where I was going! All I know is I was having a really good time getting there. Island Routes will take you places in the Caribbean that you never thought existed.

 



Check out the angle of my Land Rover. Is there anywhere that Island Routes can’t take you? I seriously doubt it.

 



When you go in search of great off-road experiences, this is the perfect transportation. At Island Routes we believe that only the very best will do!
 

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